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Founder of the Honey Bun Foundation, Michelle Chong, says collaboration between the public and private sectors is critical in developing innovative solutions to support the micro, small and medium-sized enterprise (MSME) sector.

“It is important for us to demonstrate that we can work together, because people who share a common vision are powerful when they work together,” she said.

“We are not short of solutions here in Jamaica, programmes or project plans; we have everything that we need,” she added.

Mrs Chong was speaking at the virtual launch of the Foundation’s Gapp App on Wednesday (April 14).

The app is a business diagnostic tool that will enable MSMEs to understand the areas of their business that require improvement and make recommendations on how to fill the gaps identified through training, funding and assistance from business support organisations (BSOs) currently in the ecosystem.

“We needed a way to provide diagnostics of businesses and divert them to where they can go to get help as opposed to travelling to all the different associations. They needed to get a quick understanding of what they don’t know,” Mrs Chong explained.

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